with an ALBUM STAMPING PRESS Imprint Titles on Album Covers in Gold and Silver

Many photo and scrap album enthusiasts enjoy decorating the pages of their albums, indeed regard their albums as an artistic endeavor. But what can they do about the covers and spines? Until now it has been difficult to find a way to personalize their albums in an attractive and permanent manner. At Ballantine Bookcrafts we have been attending scrapbooking workshops for over five years, personalizing album covers with hot stamping gold and silver foil. By providing for their customers the service of making their album covers more attractive, the sales consultants have found that sales of their products increase. The payout for providing the service of personalizing albums is two-fold: first the cash value of the album increases along with the intangible value of personalization; and second, the customer likes the convenience of being able to buy an album, the decorative accessories and having the cover personalized all at one place. We have been selling stamping presses - not just to sales consultants, as they are busy enough - but to their spouses and friends who find imprinting albums a lucrative weekend job. Given the increasing popularity and sales of albums, the market for personalizing album covers is there and is waiting to be serviced.

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